We are also developing the ability to be able to observe a virtual hand touch, feel and assess a product, as if within a virtual space or while viewing social media content, positively impacts the evaluation and amount a consumer is willing to pay for a product. This ability of being able to virtually ‘touch’ a product, adds a layer of relatability for the user. This, along with an enhanced 3D- designed experiences, where users will be able to work around and shop, is definitely expected to add success to a virtual retail brand.

Young consumers, largely inclusive of Gen-Z and Millennials, are moreover the best target audience for virtual shopping within the Skyverse . This is a section of population that grew up with video games and e-sports, and spend a great deal of time socialising online with each other. They expect to be able to interact with products, brands and virtual environments. For these shoppers, especially, the Skyverse, is like a virtual mall, where they can socialise, hang-out and engage in activities like shopping, exercising, attending concerts and events. Their spending power, as they grow and develop their careers is also growing. It, therefore, becomes increasingly important to cater to the needs and expectations of these generations with highly immersive and engaging metaverse shopping experiences.